Solutions for Consumers
As a breeding company, we are always searching for special traits in vegetables that surprise and delight consumers; traits that make veggies tastier, more appealing, or easier to prepare. We are dedicated to promoting a healthy lifestyle through enjoyable and attractive vegetable options. By understanding what shoppers enjoy, we create brands, inspiring concepts, and problem-solving traits that assist our partners market our healthy food products.
Consumers Brands
Branding plays a crucial role in our mission to stimulate vegetable consumption. We collaborate with our partners to brand and market our most special/unique vegetable concepts, aiming to build awareness, educate, promote, and inspire consumers to buy and enjoy these tasty veggies!
Sweet Palermo®
The sweet, pointed pepper, that has it all – standing out in sweetness, versatility, and health benefits.
Salanova®
Our lettuce type designed for convenience and efficiency: one-cut, ready-to-eat baby sized-leaves.
Tatayoyo®
Explore the unknown with the bursting flavours of our ready to eat snack-sized pepper.
SN!BS™
Healthy snack vegetables that inspires growers and retailers to innovate within this category.
MyCubies®
Baby size snack cucumber with extraordinary flavour and texture. An appealing and healthy snack.
Inspirational Concepts
Versatility - Fruits and vegetables come in many different shapes, colours, and have various textures and flavours. As a result, there are various ways to prepare and consume them. These concepts contribute to the inspiration on how to pack, position, and promote them.
Tropical
Discover our seedless watermelon varieties with different flesh and skin colours.
Crunchy Lettuce
The best of Iceberg and Cos, combined into a single lettuce type. Meets the ever-innovating industry.
Candy Ball
Meet Candy Ball; our mini-sized watermelon varieties (1-2kg) where convenience is key.
Caribbean
A range of melons which give a reliable and flavoursome product year-round and create consistency on the shelf
Crystal lettuce
An open iceberg, known for its sweet crispiness, high leaf count, and robust characteristic
Wokcue
Chinese High-Tech Cucumber ideal for stir-frying and Chinese salads.
Salatrio
The attractive living lettuce bouquet with multiple different lettuce varieties combined.
Pallada
Meet Pallada, our Italian round aubergine
Tailored Solutions
Consumers primarily choose vegetables based on their appearance, making a clear and attractive presentation crucial. Our commitment to high-quality standards sets us apart. Additionally, we provide unique characteristics, such as tomatoes with an intensely red colour on the inside or lettuce that stays fresh after cutting.
Knox™
Hydroponically grown and mechanically harvested lettuce stays fresh longer thanks to the Knox delayed pinking trait.
Internal Red
Our trait with rich, deep-red internal colour that consumers associate with superior taste and quality.
Galuna™
Melons in the Galuna™ line have a very good taste and an excellent shelf life.