Together with our partners...

By working in partnership with Rijk Zwaan, growers gain early access to the newest resistant varieties. This is of strategic importance to help them meet retailers’ needs and add value for consumers. One example is Anizalla RZ, the new ToBRFV-resistant mini-plum truss variety that is already being grown commercially for sale in Germany and the UK. “We care about bringing varieties to the retail market that add value for consumers in terms of flavour and visual appeal,” says Maarten van der Leeden, Client Manager Sales at Rijk Zwaan in the Netherlands.

In the future, will there still be a sufficient supply of fresh fruits and vegetables, every day and all year round? As climate change and resource shortages mean that availability can no longer be taken for granted, supply chain concerns are increasing among supermarkets. “Growers and retailers can count on our commitment to innovative long-term solutions,” say Rijk Zwaan’s Jan Doldersum and Ingeborg Kleijer.

Growers’ organisation FreshValley, based in the Dutch town of Sevenum, only started producing snack cucumber Quantario RZ in 2024 – and it is already a success. Sales Manager Teun van Roosmalen is proud of the partnership with Rijk Zwaan. “Together, we can get more and more European supermarkets interested. This healthy snack enables them to make their very youngest customers happy.”