Tatayoyo, a tropical adventure

Meet Tatayoyo, our award-winning, big ready to eat, snack-size pepper, bursting with flavours. Get surprised and explore the unknown.

All about our Tatayoyo® brand

Everything about Tatayoyo®

When breeders at Rijk Zwaan discovered a ‘wild’ pepper bursting with flavour, they immediately felt this was the opportunity to create something really different. The breeders set to work to breed the genetics into a commercial variety which not only had a distinctive taste, but also an attractive colour and recognisable shape. After several years of crossing varieties, the first commercial pepper was created: Mitayo. Further research into this variety has confirmed that the breeders’ gut feeling was right; consumers love the taste, and so do chefs.

Bursting flavours

The mix of flavours experienced when eating the unique Tatayoyo pepper is more akin to the fruity notes that characterise wild peppers. The stronger taste, more intense sweetness and greater presence of the aromas – many of which are typically found in fresh herbs, tropical fruits and even fine wines – ensure that Tatayoyo creates a truly new experience in the pepper category. It is delicious when eaten raw, like a fruit, and the flavours become even more refined when Tatayoyo is cooked as an ingredient in hot dishes. The pleasant aftertaste helps to prolong the sense of tropical adventures.

Ready to eat

Besides the burst of flavours, another thing that sets the Tatayoyo sweet pepper apart from other peppers is its convenient size, which fits perfectly into lunch boxes. This enables Tatayoyo to be positioned as a ready-to-eat concept that can be consumed on the go – just like an apple – or served as a healthy in-between snack. One Tatayoyo a day is enough to provide the recommended daily amount of vitamin C. As an added bonus, Tatayoyo peppers have virtually no seeds, resulting in an even more pleasant snacking experience.

Explore the unknown

Tatayoyo’s unique taste profile is almost certain to surprise consumers as they have probably never before experienced such flavours when eating a pepper. In a recent taste test, 89% of consumers liked the Tatayoyo when cooked, asking the same question for blocky only 50% liked the taste. Chefs also have a clear preference for Tatayoyo, as demonstrated by it receiving three stars from the International Taste Quality Institute (ITQI). The exceptionally sweet and intense taste can be explained by the high brix of around 10 and the aromatic profile; 19 of Tatayoyo’s volatiles different from those in existing peppers. Thanks to this, and as confirmed by consumer research and the ITQI, Tatayoyo offers a whole new experience in the pepper category. Are you ready to explore the unknown?

Tatayoyo partners

The first variety in the Tatayoyo range is Mitayo RZ. This variety is grown by a selected group of growers in different countries for our retail and trading partners. Only first quality product is offered under the Tatayoyo brand ensuring consumers will always experience the outstanding bursting flavours.

Tatayoyo wins fruit logistica

Bursting flavours results in an
award winning product

Tatayoyo, in its young existence, has shone in two contests. In 2021, the International Taste Quality Institute (ITQI) evaluated it, with chefs clearly favoring Tatayoyo, earning it the maximum three stars. One ITQI panel member praised its 'delicious taste with the perfect blend of sweetness and flavour.' Fast forward to 2023, and Tatayoyo clinched the Fruit Logistica Innovation Award, outshining over 80 other innovations.

Get inspired on our
consumer platform

To support our partners with the introduction of Tatayoyo in the shelf and make consumers understand the difference between a normal pepper and this ready to eat pepper with bursting flavours, we create a marketing toolbox with packaging, campaigns and a consumer website. In this way we challenge the consumer to explore the unknown.

Snack pepper Tatayoyo
Snack pepper Tatayoyo nominated for the Fruit Logistica Award 2023
Rijk Zwaan is very honoured to announce that pepper product brand Tatayoyo® has been nominated for the Fruit Logistica Innovation Award 2023. Heleen van Rijn-Wassenaar, Specialist Marketing Pepper of the vegetable breeding company, comments: “For us, this nomination crowns ten years of research and breeding work. With its unique taste, this ready-to-eat snack pepper is one way in which we hope to help our chain partners to move ‘freshly forward’, in line with our theme for Fruit Logistica this year. We invite all visitors to explore Tatayoyo, and we hope they will vote for it in the Innovation passage between Halls 20 and 21.”
Tatayoyo delivers an evolution
Tatayoyo delivers an evolution to the pepper category
A tropical adventure bursting with flavour – that’s what the pepper brand Tatayoyo® is all about. Rijk Zwaan is very proud that this unique snack pepper has been nominated for the Fruit Logistica Innovation Award 2023. We asked our retail partner and colleagues: What makes Tatayoyo so unique? And how is this snack pepper moving businesses ‘freshly forward’?
Tatayoyo® wins Fruit Logistica Innovation Award 2023
The new snack pepper brand Tatayoyo has won the Fruit Logistica Innovation Award 2023! We at Rijk Zwaan are extremely honoured for this recognition of fresh produce professionals’ enthusiasm for Tatayoyo.

More information on Tatayoyo

Want to know more about our award winning pepper varieties?

For more information about our pepper varieties:
For more information about our pepper varieties:
Heleen van Rijn-Wassenaar
Specialist Marketing Pepper & Cucumber
Do you want to know more about our Rijk Zwaan peppers?
Do you want to know more about our Rijk Zwaan peppers?
Celine Firet
Specialist Marketing Pepper & Cucumber