Tatayoyo, a tropical adventure
Meet Tatayoyo, our award-winning, big ready to eat, snack-size pepper, bursting with flavours. Get surprised and explore the unknown.
Everything about Tatayoyo®
When breeders at Rijk Zwaan discovered a ‘wild’ pepper bursting with flavour, they immediately felt this was the opportunity to create something really different. The breeders set to work to breed the genetics into a commercial variety which not only had a distinctive taste, but also an attractive colour and recognisable shape. After several years of crossing varieties, the first commercial pepper was created: Mitayo. Further research into this variety has confirmed that the breeders’ gut feeling was right; consumers love the taste, and so do chefs.
Bursting flavours
The mix of flavours experienced when eating the unique Tatayoyo pepper is more akin to the fruity notes that characterise wild peppers. The stronger taste, more intense sweetness and greater presence of the aromas – many of which are typically found in fresh herbs, tropical fruits and even fine wines – ensure that Tatayoyo creates a truly new experience in the pepper category. It is delicious when eaten raw, like a fruit, and the flavours become even more refined when Tatayoyo is cooked as an ingredient in hot dishes. The pleasant aftertaste helps to prolong the sense of tropical adventures.

Ready to eat
Besides the burst of flavours, another thing that sets the Tatayoyo sweet pepper apart from other peppers is its convenient size, which fits perfectly into lunch boxes. This enables Tatayoyo to be positioned as a ready-to-eat concept that can be consumed on the go – just like an apple – or served as a healthy in-between snack. One Tatayoyo a day is enough to provide the recommended daily amount of vitamin C. As an added bonus, Tatayoyo peppers have virtually no seeds, resulting in an even more pleasant snacking experience.

Explore the unknown
Tatayoyo’s unique taste profile is almost certain to surprise consumers as they have probably never before experienced such flavours when eating a pepper. In a recent taste test, 89% of consumers liked the Tatayoyo when cooked, asking the same question for blocky only 50% liked the taste. Chefs also have a clear preference for Tatayoyo, as demonstrated by it receiving three stars from the International Taste Quality Institute (ITQI). The exceptionally sweet and intense taste can be explained by the high brix of around 10 and the aromatic profile; 19 of Tatayoyo’s volatiles different from those in existing peppers. Thanks to this, and as confirmed by consumer research and the ITQI, Tatayoyo offers a whole new experience in the pepper category. Are you ready to explore the unknown?

Tatayoyo partners
The first variety in the Tatayoyo range is Mitayo RZ. This variety is grown by a selected group of growers in different countries for our retail and trading partners. Only first quality product is offered under the Tatayoyo brand ensuring consumers will always experience the outstanding bursting flavours.
Tatayoyo’s bursting flavour Recognized by ITQI Award
Tatayoyo has once again earned three stars from the International Taste Quality Institute (ITQI) jury, composed of over 20 top chefs. This recognition highlights Tatayoyo’s exceptional flavour and convenient size, making it ideal for on-the-go snacking or a healthy snack between meals. Bursting flavours results in anaward winning product
Tatayoyo, in its young existence, has shone in two contests. In 2021, the International Taste Quality Institute (ITQI) evaluated it, with chefs clearly favoring Tatayoyo, earning it the maximum three stars. One ITQI panel member praised its 'delicious taste with the perfect blend of sweetness and flavour.' Fast forward to 2023, and Tatayoyo clinched the Fruit Logistica Innovation Award, outshining over 80 other innovations. Get inspired on ourconsumer platform
To support our partners with the introduction of Tatayoyo in the shelf and make consumers understand the difference between a normal pepper and this ready to eat pepper with bursting flavours, we create a marketing toolbox with packaging, campaigns and a consumer website. In this way we challenge the consumer to explore the unknown. Tropical pepper Tatayoyo® conquers shelves: “Truly impressed by richer aroma”
“Tatayoyo® is not just a pepper; it’s a versatile innovative ingredient that can transform dishes,” says Andrea Alvarez from fresh produce company UNICA. Since last year, the award-winning pepper is also being sold at retailer LIDL. “We highly value the close cooperation with Rijk Zwaan and UNICA to bring this to our shelves,” says Boyd Muijs, Vice President of Fresh Purchasing International at LIDL. Innovation and collaboration are just two reasons why Andrea and Boyd are so enthusiastic about this groundbreaking new concept.
Tatayoyo Wins Best Product Award in Romania
During the Modern Buyer RO-Fruit and Vegetables show on the 21th of November Tatayoyo once again secured an award, this time the notable Best Product Award. This achievement follows its earlier triumph at the Fruit Logistica Innovation Award in 2023 and its maximum three stars rating at the International Taste Quality Institute Award (ITQI) in both participating years 2021 and 2024, further cementing Tatayoyo's reputation for excellence.
More information on Tatayoyo
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