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News30-09-2024
The development of shelf diversity

This is the last part of our series in which we celebrate nearly a century of cucumber activity. If you did not yet have the chance to read the first and/or second article, then read more about the evolution of production methods, or the increasing diversity in cucumber breeding. In today’s article, we hear from Heleen van Rijn – Wassenaar (Specialist Marketing Pepper, Cucumber & (water)Melon) about the development of shelf diversity and her perspectives on the future of the cucumber category. Join us as we delve into this timeline!

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Opening Vietnam Trial station
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Marcel van Koppen, Crop Co-ordinator Cucumber at Rijk Zwaan.
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