The organic trial field enabled us to make a difference
The opening of the organic trial field in Welver, Germany, in the late 1990s was a significant step in promoting this wide range.
The increasing diversity in cucumber breeding
Despite being the most famous cucumber, the Long English cucumber is of course no longer the only type in the cucumber category. According to Eric, Rijk Zwaan has been involved in many important innovations over the past century.
Highlighting six surprising brassicas out of the broad organic range
A good root system, strong against fungi and long field standability – these are all traits that organic growers value in brassicas. A number of new brassica varieties from Rijk Zwaan excel in these areas. Crop Specialist John Buijsman highlights six particularly surprising varieties out of the company’s total range of more than 50 brassicas. The whole range is summarised in a handy leaflet.
“Overwhelmingly positive feedback on Sweet Palermo in China”
Whether as an ingredient in a fresh salad, panfried with eggs, or grilled on a barbecue: Chinese consumers love to share their creative ways of preparing Rijk Zwaan’s Sweet Palermo®. “For me, their enthusiasm is the most inspiring part of our campaign,” says Vivan Wang, Marketing Director at Dole China. The company is committed to bringing ‘sunshine’ and ‘fresh’ to consumers’ daily lives, and Sweet Palermo plays a role in that. This prizewinning sweet pointed pepper brand will be showcased at the Rijk Zwaan booth at Asia Fruit Logistica.
The environmental impact of the Seed Connect Centre
As Rijk Zwaan is growing, we are continuously innovating and expanding. At our site in De Lier, we are constructing the Seed Connect Centre: a new seed processing and seed storage facility. Needless to say, when designing the new building we have taken our environmental impact into account.
“Rijk Zwaan creates the conditions to connect us to the world”
At Vietnam’s Mai Khoi Farm, they care about a healthy life for people. “We grow a range of peppers because of their high quality and health benefits. The cooperation with Rijk Zwaan in promoting products providing technical support and training, helps us meet international standards,” says CEO Nguyen Thi Kim Ngan. Visiting the Rijk Zwaan booth at Asia Fruit Logistica is a way for Mai Khoi Farm to connect to the world.
“Rijk Zwaan feels like a close friend”
Contributing to a healthy lifestyle is a key driver of the ambitious Indian nursery, Nutrifresh. One way they achieve this is by cultivating SN!BS snack vegetables. “Children love the colours and shapes, while retailers are always keen on new products. Rijk Zwaan is my trusted partner for new varieties, high-quality seeds, agronomic help, and marketing connections. The company feels like a close friend,” co-founder and CEO Sanket Mehta says. He is looking forward to visiting the Rijk Zwaan stand again at this year’s Asia Fruit Logistica in Hong Kong.
Rijk Zwaan receives honorary royal title
Rijk Zwaan, an international fruit and vegetable breeding company, is celebrating its first centenary. Since its foundation in 1924, Rijk Zwaan has grown into a global player active in more than 100 countries. The centenary celebrations kicked off on 1 July, the exact date that the company was originally founded. During the festivities, the King’s Commissioner made an impressive announcement: Rijk Zwaan has been granted the Dutch honorary royal title ‘Koninklijk’.
Denomination of new official downy mildew race in lettuce
On 1 July, the European committee of the International Bremia Evaluation Board (IBEB-EU) published the denomination of a widely occurring new race of downy mildew in lettuce: Bl:41EU.