We want to grow the snack cucumber market together
Growers’ organisation FreshValley, based in the Dutch town of Sevenum, only started producing snack cucumber Quantario RZ in 2024 – and it is already a success. Sales Manager Teun van Roosmalen is proud of the partnership with Rijk Zwaan. “Together, we can get more and more European supermarkets interested. This healthy snack enables them to make their very youngest customers happy.”
Rijk Zwaan to showcase innovations and strengthen partnerships at Fruit Logistica 2025
Rijk Zwaan’s presence at Fruit Logistica 2025 shows its commitment to driving innovation and collaboration in the fruit and vegetable sector. From 5-7 February in Berlin (Hall 1.2, Stand D-13), the fruit and vegetable breeding company will engage with visitors and business partners to share its latest product innovations and insights.
Rijk Zwaan in Dutch R&D top 30
The R&D top 30, highlighting the most innovative companies in the Netherlands, has been published on 6 December. Rijk Zwaan proudly holds the 11th position.
New board member Rijk Zwaan
On 1 December, Martijn Eggink joined the Rijk Zwaan board of directors, succeeding Kees Reinink. Martijn Eggink is now one of the three members of the fruit and vegetable breeding company’s board, along with Ben Tax and Marco van Leeuwen.
Tatayoyo Wins Best Product Award in Romania
During the Modern Buyer RO-Fruit and Vegetables show on the 21th of November Tatayoyo once again secured an award, this time the notable Best Product Award. This achievement follows its earlier triumph at the Fruit Logistica Innovation Award in 2023 and its maximum three stars rating at the International Taste Quality Institute Award (ITQI) in both participating years 2021 and 2024, further cementing Tatayoyo's reputation for excellence.
Plum tomato Vivolia RZ: now also an organic favourite with a unique flavour
A “flavour bomb” – that’s how organic grower Koen Van Hauteghem describes the plum tomato Vivolia RZ. In Belgium, this Rijk Zwaan truss tomato is sold exclusively by the BelOrta auction house under the name Ruby Red. Koen won an award with the organic version, and retail customer Colruyt Group is so enthusiastic that production is being further scaled up.
New LED Cucumber trial in Trial Centre Rijk Zwaan
Rijk Zwaan’s High Tech Trial Centre (TCHT) stands at the forefront of modern growing techniques, enabling the comprehensive collection of crop data. Recently, the company has started a new LED Cucumber trial to showcase the production potential under 327 µmol PAR Light. In this article, Marcel van Koppen, Crop Coordinator Cucumber at Rijk Zwaan, elaborates on this trial and shares what other varieties can be seen at Rijk Zwaan’s TCHT.
Rijk Zwaan invests heavily in seed processing capacity and R&D
Fruit and vegetable breeding company Rijk Zwaan generated a total net sales of €627 million in the 2023/2024 financial year.
The development of shelf diversity
This is the last part of our series in which we celebrate nearly a century of cucumber activity. If you did not yet have the chance to read the first and/or second article, then read more about the evolution of production methods, or the increasing diversity in cucumber breeding. In today’s article, we hear from Heleen van Rijn – Wassenaar (Specialist Marketing Pepper, Cucumber & (water)Melon) about the development of shelf diversity and her perspectives on the future of the cucumber category. Join us as we delve into this timeline!