News - 02-02-2025
Rijk Zwaan shares knowledge during Fruit Logistica events and at the Retail Centre
Rijk Zwaan is looking forward to welcoming Fruit Logistica attendees to its booth (Hall 1.2, Stand D-13) to explore together how commitment to care can help partners thrive in today’s ever-evolving market. Experts from the fruit and vegetable breeding company are also contributing to a number of parallel events in Berlin. To engage in even more knowledge sharing, customers and partners can sign up to visit the Retail Centre – the company’s very own retail experience facility in Berlin.
Advocacy in action: amplifying voices in produce and floral
The first event involving Rijk Zwaan is a panel discussion on ‘Advocacy in Action’ taking place at the Berlin Marriot Hotel on the day before Fruit Logistica gets underway. Jan Doldersum, Manager Chain & Retail at Rijk Zwaan, will join Steve Alaerts, Hein Deprez and Maria Wieloch to discuss what advocacy in the fresh produce sector means to them. Attendees will learn how their voice can influence policies, drive positive change, and secure a vibrant future for the industry.
Tuesday 4 February, 15.15-15.40 – Berlin Marriot Hotel
New fruits and vegetables by design
On the first day of Fruit Logistica, Rijk Zwaan will participate in a panel discussion to highlight groundbreaking innovations in fresh produce. Among other things, the dynamic panel will explore how advanced technologies and breeding techniques might shape the category in future. One of the panel members is Bauke van Lenteren, Marketing Specialist Convenience & Leafies at Rijk Zwaan. She will showcase how new types of fruits and vegetables can address today’s and tomorrow’s challenges and meet the needs of our changing world.
Wednesday 5 February, 11.30-12.30 – Fresh Produce Forum (Hall 23 | F-01)
A sustainable, innovative pepper category
Heleen van Rijn-Wassenaar, Marketing Specialist Peppers at Rijk Zwaan, will speak at the Future Lab on the second day of Fruit Logistica. She will outline the huge potential of the pepper category in terms of genetic diversity, taste variations and branding. She will also update attendees on what is going on in relation to sustainability and organic production in this category. Drawing on her marketing experience, and using examples such as the award-winning flavourful snack-size pepper Tatayoyo, Heleen will provide inspiration for the pepper category to become just as innovative as the tomato category has been over the past 20 years.
Thursday 6 February, 12.00-12.30 – Future Lab (Hall 7.2a | B-10)
Rijk Zwaan Retail Centre
Partners can make the most of their time in Berlin by also arranging to visit the Rijk Zwaan Retail Centre in the heart of the city. The team are on hand to present the complete product range, including the newest sustainable packaging. Additionally, visitors to the Retail Centre can discover their own personal tomato taste profile, and can find out more about ECF Farmsystems, an award-winning developer, planner, builder and operator of aquaponic food production systems for food retailers. Partners can sign up via Fruit Logistica 2025 - Registration.
At Rijk Zwaan, we aim to create a sustainable, positive impact for the world’s food supply by caring for innovation, caring for our partners, and caring for your growth. Visit our team in Hall 1.2, D-13 at Fruit Logistica 2025 to explore how our commitment to care can help you thrive in today’s ever-evolving market.
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Yellow watermelon: how Tropical Sunshine RZ adds colour to retail shelves
Innovation is the only way to stay ahead of the game. That is why South African growing companies, supermarket chain Woolworths and Rijk Zwaan collaborated closely to bring customers something special in both the core fruit and the prepared fruit category: yellow watermelon Tropical Sunshine RZ. “It stands out because of its colour and amazing taste.”
Tropical pepper Tatayoyo® conquers shelves: “Truly impressed by richer aroma”
“Tatayoyo® is not just a pepper; it’s a versatile innovative ingredient that can transform dishes,” says Andrea Alvarez from fresh produce company UNICA. Since last year, the award-winning pepper is also being sold at retailer LIDL. “We highly value the close cooperation with Rijk Zwaan and UNICA to bring this to our shelves,” says Boyd Muijs, Vice President of Fresh Purchasing International at LIDL. Innovation and collaboration are just two reasons why Andrea and Boyd are so enthusiastic about this groundbreaking new concept.
