Inspiration

Grocery retailers can use the fresh produce category to set themselves apart. Visit the Retail Centre to gain inspiration from the extensive product range, various on-shelf product displays, inspiring demos, workshops and meetings. 

Customised research

We offer members of the international food retail sector a specialised test area for research. Although it is a compact space, it offers endless possibilities. You can submit your own research questions, such as about consumer buying behaviour or on-shelf product presentation. We have also created several mock-ups of typical fresh fruit and vegetable departments from around the world. 

Tailor-made programme

You can attend various tailor-made workshops and utilise opportunities for shopper/consumer studies, conducted by specialised researchers:

• Test shopping: Cameras or eye-tracking glasses monitor consumers’ movements as they shop.
• Sensory research: Sensory experiences and expectations related to buying behaviour
• Love My Salad events: Inspirational sessions with consumers or bloggers related to vegetable consumption.
• Shelf-life tests: Research into in-store spoilage in various realistic store situations under variable conditions.
• Shelf design: Research into the ideal product layout and on-shelf presentation.
• Creating category growth: research into the ideal assortment of products based on Rijk Zwaan’s specialist knowledge of key categories such as lettuce, melon, tomato, cucumber and pepper.
• In-depth interviews: One-on-one conversations with consumers to discover their preferences.
• Focus groups: Discussions with groups of approx. eight consumers, e.g. to test concepts.
• Retail staff training: Transfer of knowledge to fresh produce employees.