Join us at Fruit Logistica 2025
Visit our team from 5-7 February in Hall 1.2, D-13 at Fruit Logistica in Berlin!
Rijk Zwaan warmly invites you to join us at Fruit Logistica in Berlin! Just like previous years, we will be highlighting our focus on innovation and collaboration in the fruit and vegetable industry.
Discover howcare grows your business
Rijk Zwaan welcomes you at Fruit Logistica in Berlin, where care is at the heart of everything we do. Care grows in our commitment to sustainable practices and the quality of our produce. You can feel it, see it, and taste it at the Fruit Logistica! Rijk Zwaan’sinnovations
At the Fruit Logistica we will be showcasing our innovative products developed by our breeding teams to benefit growers, retailers and consumers. One of the highlights is our Tropical Sunshine watermelon – a bright yellow melon with a delightfully sweet flavour. Another standout is Tatayoyo, the prize-winning snack-size pepper with a bursting flavour that received the Fruit Logistica Innovation Award 2023. Rijk Zwaan'sRetail Centre
Rijk Zwaan’s Retail Centre is a showcase of innovation in the fresh produce sector. Here, we highlight our commitment to market trends and consumer preferences, presenting award-winning products and insights for growers and retailers. Discover our partnerships
“Together we’re ensuring that consumers can enjoy Snack Lettuce all year round”
Snack Lettuce enables retailers across Europe to offer consumers something exciting in the lettuce category. It not only forms a crunchy basis for snacks, but is also available all year round on the continent. This is thanks to close collaboration within the expanding network of growers in Spain, Italy, Germany and Ireland. Four of them explain what makes both the partnership and Snack Lettuce so successful.
Rijk Zwaan shares knowledge during Fruit Logistica events and at the Retail Centre
Rijk Zwaan is looking forward to welcoming Fruit Logistica attendees to its booth (Hall 1.2, Stand D-13) to explore together how commitment to care can help partners thrive in today’s ever-evolving market. Experts from the fruit and vegetable breeding company are also contributing to a number of parallel events in Berlin. To engage in even more knowledge sharing, customers and partners can sign up to visit the Retail Centre – the company’s very own retail experience facility in Berlin.
Yellow watermelon: how Tropical Sunshine RZ adds colour to retail shelves
Innovation is the only way to stay ahead of the game. That is why South African growing companies, supermarket chain Woolworths and Rijk Zwaan collaborated closely to bring customers something special in both the core fruit and the prepared fruit category: yellow watermelon Tropical Sunshine RZ. “It stands out because of its colour and amazing taste.”