XX - Hero - VI24 - Aligning supply and demand

Aligning supply and demand

Sizeable network

We have a sizeable network of knowledge and contacts within the global vegetable sector. In addition to our numerous variety and crop specialists, we also have an international chain team who understand retail and sales. This enables us to help retailers and other chain partners to ensure year-round availability of a high-quality product. Meanwhile, we help growers to find the right customers. We work together with our partners to devise new concepts, new packaging ideas and new sales strategies. 

Retail Centre

In our Retail Centre in Berlin we share our knowledge, offer you inspiration and provide you with research facilities in the field of fresh produce presentations. Contact us for your tailor-made programme.

Love my Salad

To show people just how versatile vegetables are, Rijk Zwaan has launched the Love my Salad social salad network. On this online platform, consumers, chefs and growers share their salad recipes and other vegetable-related ideas and experiences. 

What can you expect from us?

  • Insight into new, stand-out products resulting from our breeding activities
  • Tailor-made advice from specialised crop and market experts
  • A proactive role in connecting growers to customers
  • The chance to directly interact with consumers via Love my Salad


SN!BS is a small step towards a healthier future in India

Snack vegetables are a completely new concept for them, but consumers in India regard the SN!BS snack vegetables as attractive, colourful and healthy. At the start of this year, hypermarket chain SPAR introduced the brand from vegetable breeding company Rijk Zwaan in four of its stores in Bangalore – with immediate success.