Together with our partners...
We want to actively contribute to the world's food supply and stimulate fruit and vegetable consumption by laying the foundations for healthy and appealing fruits and vegetables.
News
Crunshella®: bringing new energy to the lettuce category
How do you bring true innovation to a mature lettuce category? Crunshella® is doing exactly that. Combining a naturally sweet taste, exceptional crunch and versatile spoon-shaped leaves, this unique mini lettuce is creating new opportunities for growers, retailers and foodservice professionals across Europe. Visit Rijk Zwaan at Fruit Attraction (Hall 9, Stand D23) and discover how Crunshella is bringing new energy to the lettuce category.
Growing better broccoli together
The future looks bright for broccoli cultivation and marketing, according to Carl Scholten, Crop Co-ordinator at Rijk Zwaan. He talks about advances in machine harvesting, how Pb Defense relieves growers of their clubroot headaches, and the new shapes and colours enlivening people’s plates. “By embracing developments together, we can take innovations further,” he says.
Rijk Zwaan to showcase innovative solutions at Fruit Attraction 2026
From 6 to 8 October 2026, Rijk Zwaan will take part in the latest edition of Fruit Attraction, one of the leading international events for the fresh produce industry. Over the three days, we will welcome customers, partners and professionals from across the supply chain to Hall 9, Stand 9D23 at IFEMA Madrid.