In the future, will there still be a sufficient supply of fresh fruits and vegetables, every day and all year round? As climate change and resource shortages mean that availability can no longer be taken for granted, supply chain concerns are increasing among supermarkets. “Growers and retailers can count on our commitment to innovative long-term solutions,” say Rijk Zwaan’s Jan Doldersum and Ingeborg Kleijer.

Growers’ organisation FreshValley, based in the Dutch town of Sevenum, only started producing snack cucumber Quantario RZ in 2024 – and it is already a success. Sales Manager Teun van Roosmalen is proud of the partnership with Rijk Zwaan. “Together, we can get more and more European supermarkets interested. This healthy snack enables them to make their very youngest customers happy.”

Rijk Zwaan’s presence at Fruit Logistica 2025 shows its commitment to driving innovation and collaboration in the fruit and vegetable sector. From 5-7 February in Berlin (Hall 1.2, Stand D-13), the fruit and vegetable breeding company will engage with visitors and business partners to share its latest product innovations and insights.

The R&D top 30, highlighting the most innovative companies in the Netherlands, has been published on 6 December. Rijk Zwaan proudly holds the 11th position.

On 1 December, Martijn Eggink joined the Rijk Zwaan board of directors, succeeding Kees Reinink. Martijn Eggink is now one of the three members of the fruit and vegetable breeding company’s board, along with Ben Tax and Marco van Leeuwen.

During the Modern Buyer RO-Fruit and Vegetables show on the 21th of November Tatayoyo once again secured an award, this time the notable Best Product Award. This achievement follows its earlier triumph at the Fruit Logistica Innovation Award in 2023 and its maximum three stars rating at the International Taste Quality Institute Award (ITQI) in both participating years 2021 and 2024, further cementing Tatayoyo's reputation for excellence.

A “flavour bomb” – that’s how organic grower Koen Van Hauteghem describes the plum tomato Vivolia RZ. In Belgium, this Rijk Zwaan truss tomato is sold exclusively by the BelOrta auction house under the name Ruby Red. Koen won an award with the organic version, and retail customer Colruyt Group is so enthusiastic that production is being further scaled up.

Rijk Zwaan’s High Tech Trial Centre (TCHT) stands at the forefront of modern growing techniques, enabling the comprehensive collection of crop data. Recently, the company has started a new LED Cucumber trial to showcase the production potential under 327 µmol PAR Light. In this article, Marcel van Koppen, Crop Coordinator Cucumber at Rijk Zwaan, elaborates on this trial and shares what other varieties can be seen at Rijk Zwaan’s TCHT.

Fruit and vegetable breeding company Rijk Zwaan generated a total net sales of €627 million in the 2023/2024 financial year.